You're a small business owner who is happy to have a business and purpose to call your own, but you also feel that there's more to life than business. You don't want to spend all of your time working. You want to work hard for a reasonable time every day and get out of the office at a reasonable time every day. And you'd really like to take a vacation. That might look like bringing in someone who can help you...well, extend yourself.
Your business is your livelihood but you don't want it to be your entire life. Bringing someone on board, even in a part-time capacity, to take on some of the load so you can truly, fully enjoy life outside of the office is becoming increasingly appealing.
You're a leader who feels like your schedule runs you, not the other way around. Spending your lunchtime wading through emails is a regular occurrence — not because it improves your digestion, but if you didn't your inbox would quit in revolt. Your to-do list still has tasks on it from 6 months ago, and you can't remember the last time you had the focus or calendar space to think deeply and critically about the business. Your default mode is "react!" when you need (and want) to be a couple of steps ahead.
You may have mixed feelings about investing in an outside resource to help you get your head above water, but you're done feeling scattered, overwhelmed, and too booked to think or do the work that matters most.
You're a small business owner who just wants to do the work you started your company to do. The operational aspects of owning a business — deciding which technologies to use, setting up efficient processes, maintaining a website, ensuring your clients are paying you and you are paying your bills, etc. — are not your strong suit and/or the parts of entrepreneurship you want to spend your precious and limited time on.
You want to run your company responsibly without being the one to do every single thing that requires, and you're starting to think bringing on operational support might be a good investment.
You're a small business owner who wants to build and maintain your business as ethically as possible within the confines of our current economic, political, and social structures and norms. Sometimes that feels impossible. You're beginning to think that having someone on your team who can help you conceptualize a less exploitative and dehumanizing business model and way of working is worth the expense.
You started your own business to opt out of the often unethical and exploitative working structures powering many of today's companies. Having a thought partner on your team who will help you clearly define and bring to life an ethically-sound business feels like the right move.